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How to Create an Editorial Calendar (Tips, Tools, & Free Template!)
Being a content creator can be overwhelming. Keeping up with blog posts, guides, and everything else on the agenda is hard work! Now, imagine a system that keeps track of all the content you want to...
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Why (& How) to Set Up Conversion Paths in Google Analytics (Successfully!)
Tracking your customer’s conversion paths helps you understand the journey your customers take before converting. Knowing this journey is critical as it shows you the areas to focus on to increase and...
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What Is an SSL Certificate? (& Why Your Website Needs One)
Have you ever paid for a domain name and the registrar offered you a free SSL certificate with your purchase? If the answer is “yes,” the freebie may have left you wondering what an SSL certificate is...
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21 Copywriting Mistakes to Avoid for Better Marketing Results
Hemingway once said “There is nothing to writing. All you do is sit down at a typewriter and bleed.” But I don’t know that copywriters would agree with this. There are just so many factors to consider...
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How to Use HARO for Backlinks & PR (with a Free Pitch Template)
Whether you’ve got a new business or established one, there are lots of different ways to get your name out there in front of the right people. You’ve got pillar strategies like SEO, PPC, social, and...
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The 7 Best Ecommerce Marketing Strategies for New Store Owners
As a new store owner, you don’t have time to test and validate every marketing strategy in existence to see what’s going to work best for you. Between launching your new store and all that entails, you...
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How to Ask for a Raise (& Actually Get It!)
Are you getting paid what you’re worth or what you want? Many employees–46%, in fact–feel like they’re underpaid. Additionally, the PayScale Gender Pay Gap Report for 2023 concludes a disparity still...
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Performance Marketing 101: Everything You Need to Know
Performance marketing is one of the most effective ways for B2B and B2C businesses to reach their target audience and generate sales or leads. However, for many new marketers, this practice can be...
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20 Neuromarketing Techniques & Triggers for Better-Converting Copy
You know it’s emotions, not logical reasoning, that drives decisions, right? By evoking a particular emotion in consumers, you encourage them to take a desired action. To elicit that emotion, you need...
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5 Essential Agency Metrics to Improve & Protect Your Profitability
As a marketing agency profitability consultant, I see it time and again. An agency’s chief says they’ve never been busier but don’t have the cash flow to show for it. It’s common to see agencies hit...
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